How to Write SMART Marketing Communication Objectives (That Actually Sell)

📣 Are your communication goals actually driving sales?

If they only say “increase visibility” or “get more likes,” it’s time to rethink your strategy.

In this week’s video audio blog, Dr. Carlos Valdez explains how to write SMART objectives (Specific, Measurable, Achievable, Relevant, and Time-bound) that are truly aligned with your brand and business goals.

✅ Learn how to:

🔹 Avoid the #1 mistake in marketing communication

🔹 Align communication with the sales funnel

🔹 Structure SMART objectives using AI tools like ChatGPT

🔹 See real-world examples from PR, digital ads, and lead generation

🔹 Apply it to your strategy with confidence