The 3 Most Influential Marketing Books of 2024

Hello, I’m Dr. Carlos Valdez, founder and director of MercadotecniayVentas.com. This is our video-audio blog for March 1, 2025, titled "The 3 Most Influential Marketing Books of 2024."

Marketing is a constantly evolving field, where trends shift alongside technological advancements and consumer expectations. In 2024, three books have been recognized for their impact on the industry, addressing crucial topics such as sustainability, artificial intelligence, and the rise of conversational marketing.

The award was presented at the AMAF Awards Luncheon during the AMA Winter Academic Conference in Phoenix, Arizona, from February 14-16.

🏆 Winner: Sustainable Marketing: Integrating Sustainability into Business Strategy – Paul Randle & Alexis Eyre

📖 Finalist: The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy – Roland T. Rust & Ming-Hui Huang

🎙 Finalist: Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement – Laurence Minsky, Susan Westwater, Scot Westwater & Colleen Fahey These books provide a clear vision of where marketing is headed and how businesses must adapt to stay competitive. Below, we explore their key ideas and relevance in today’s landscape.