How to Be Happy in Marketing and Sales: Lessons from the Science of Happiness

Hello, I’m Dr. Carlos Valdez, founder and director of MercadotecniayVentas.com.

This is our video-audio blog for February 22, 2025, titled "How to Be Happy in Marketing and Sales." Marketing and sales can be exciting but also highly demanding.

The pressure to meet targets, fierce competition, constant rejection from prospects, and the fast pace of change can lead to stress and emotional burnout. However, the science of happiness offers valuable tools to help us face these challenges and improve our well-being in the professional field.

Today, we will explore five of the most influential studies on happiness and how to apply their findings to our work lives, including:

✅ The Harvard Study of Adult Development, which shows that quality relationships are the strongest predictor of happiness.

✅ Martin Seligman’s PERMA Model, which identifies the five fundamental pillars of well-being.

✅ The Denmark Happiness Study, which highlights the importance of balance and community.

✅ Research by Robert Emmons and Sonja Lyubomirsky on the impact of gratitude on happiness.

✅ Daniel Kahneman’s work on experienced vs. remembered well-being, which explains how our memory shapes our perception of happiness.