The Best Commercials of Super Bowl 2024: Strategies, Celebrities, and Effects

Welcome to the Mercadotecnia y Ventas channel!

I’m Carlos Valdez, director and founder, and in this video, we will explore the best commercials of Super Bowl 2024.

We’ll dive into how brands leverage this high-profile event, highlight the top advertising strategies, and discuss the power of celebrities, including the impact of the "Taylor Swift Effect."

We'll also cover how the USA TODAY Ad Meter works, the tool that measures public opinion on these ads, and present the ranking of the top 10 Super Bowl 2024 commercials.

Is it worth investing in ads during this event?

Join me to find out and discuss together!

Don’t forget to subscribe, like, and hit the notification bell so you don’t miss any of our upcoming videos.

Thank you for being here!

Dr. Carlos Valdez

References

• Flint, J. (2024, February 13). Super Bowl Draws 123.4 Million Viewers Setting TV Ratings Record. Wall Street Journal.

• Lukpat, A., & Pisani, J. (2024, February 8). It’s Taylor Swift’s Super Bowl. The 49ers and Chiefs Are Just Playing in It. Wall Street Journal.

• Suter, R. (2024, January 15). 2024 Ad Meter FAQs for panelists, brands, and agencies. USA TODAY. https://admeter.usatoday.com

• Suter, R. (2024, February 12). The top 10 Super Bowl 58 commercials, according to USA TODAY Ad Meter. USA TODAY. https://admeter.usatoday.com/lists/super-bowl-commercial-2024-usa-today-ad-meter-top-10/

• Vranica, S., & Rattner, N. (2024, February 8). Super Bowl Ads: More Star Power, More Candy, and Other Trends in Five Charts. Wall Street Journal.