Ethics in Marketing: Key Principles According to the AMA

Hi, I'm Carlos Valdez, director of Mercadotecnia y Ventas. In this video blog from August 26th, I discuss the crucial role of ethics in marketing, guided by the American Marketing Association (AMA). Ethics in marketing isn’t just an option; it’s a shared responsibility.

We explore the AMA's three key ethical principles:

• Do No Harm: Ensure our actions do not harm stakeholders.
• Foster Integrity: Be transparent and fair in all interactions and decisions.
• Embrace Ethical Values: Practice honesty, responsibility, fairness, transparency, and citizenship.

These principles help build trust with stakeholders and create value responsibly. At Mercadotecnia y Ventas, we are committed to following these standards to strengthen our profession and benefit society.

Watch the full video to learn how to implement these values in your marketing strategy!