How Small and Medium-sized Enterprises Can Adopt AI in Marketing and Sales in 6 Steps

Hello, I’m Carlos Valdez, Founder and Director of Marketing and Sales. I invite you to read my new blog "How Small and Medium Enterprises Can Adopt AI in Marketing and Sales in 6 Steps."

Adopting AI might seem challenging for SMEs, but with the right approach, you can transform your business.

Here are six steps based on best practices from McKinsey & Company:

🛠️ Conduct an AI Audit.

👥 Form a Commercial AI Task Force.

🔍 Identify Immediate Impact Opportunities.

🚀 Launch AI Experiments.

📚 Train Your Sales Team.

📝 Establish Guidelines for AI Use.