You’ll see updated strategies, principles of professional ethics, well-being habits, and realistic expectations for your first job. You’ll get to know entry-level roles (such as Marketing & Sales Coordinator), the skills companies are asking for, and the NACE 2026 competencies. You’ll learn to use AI (including ChatGPT) in marketing tasks, build your personal brand on LinkedIn, develop executive presence, stand out at career fairs, and prepare for interviews. You’ll also get checklists, scripts, and ready-to-apply templates.
Module 1 · Foundations & Mindset
- 7 Strategies to Find a Job in Marketing & Sales in 2025.
- Ethics in Marketing: Fundamental Principles According to the AMA
- How to Be Happy in Marketing & Sales: Lessons from the Science of Happiness
- What Nobody Tells You About Your First Job in Marketing (and How to Prepare Better)
Module 2 · Roles & Skills Employers Want
- Functions of the Marketing & Sales Coordinator
- 10 Key Skills Every Marketer and Sales Professional Must Have in 2025.
- The Soft Skills Every Employer Demands in Marketing & Sales
- Workplace Competencies (NACE) in Marketing & Sales 2026
Module 3 · AI & Competitive Advantage
- 10 Key Trends Transforming the Marketing & Sales Profession in the Age of Artificial Intelligence.
- 10 Key Functions Every Marketer Can Supercharge with ChatGPT in 2025.
Module 4 · Personal Brand & Presence
- Personal Brand Mini-Course 2025
- How to Build a Strong Personal Brand on LinkedIn.
- Personal Brand Building on LinkedIn 2025
- Executive Presence: Your Personal Brand… Live.
Module 5 · Search, Interviews & Final Plan
- How to Prepare for a Career Fair: 7 Tactics That Will Make You Stand Out
- 7 Strategies for Your Job Interview in Marketing & Sales
- Your Strategic Plan to Search for a Job in Marketing & Sales