Editorial: AI Is Here to Stay, and It Is Constantly Evolving

We are back with our May–June edition, prepared during the summer of 2026, and we have incorporated many of the suggestions we have received from our readers. Thank you for your continued support, for sharing our content, and, above all, for helping us improve.

In this edition, we are introducing a new format for the magazine. This issue includes this editorial and six main pieces, including articles and a new specialized report. They are all connected by a common theme:

Artificial intelligence is here to stay—and it is constantly evolving.

AI is not a static technology. Every week brings new tools, applications, models, and ways to integrate it into organizations. What seemed innovative only a few months ago may already have become standard practice. For this reason, marketing and sales professionals need to stay informed, experiment, and continue developing new competencies.

One of the main additions to this edition is a new content category that we are calling the Report.

In the June 2026 Trends Report, we present the five most important trends identified through a content analysis conducted with ChatGPT of the month’s most relevant news related to marketing, sales, and artificial intelligence.

The five trends we highlight are:

1. AI agents are entering marketing and sales operations.
2. B2B buyers are using AI and self-service tools before speaking with a sales representative.
3. Competitive advantage no longer comes simply from using AI, but from integrating it effectively.
4. AI literacy is becoming a fundamental business competency.
5. Vibe coding is enabling nontechnical professionals to create their own digital tools.

One of the articles in this edition is titled “What Is Vibe Coding, and Why Does It Matter for Marketing, Sales, and Education?”

Vibe coding makes it possible to create applications, prototypes, automations, and other digital tools through instructions written in natural language. Instead of beginning by writing lines of code, users describe what they want to build and work with artificial intelligence to develop, review, and improve the final product.

At MercadotecniayVentas.com, we believe this is one of the skills that every marketing and sales professional should begin developing in 2026. This does not mean that everyone needs to become a programmer. It means that we can now use AI to transform an idea into a functional tool, even without advanced technical training.

However, learning how to use AI is not enough. We must also understand how to use it ethically and responsibly.

Over the past several months, we have received many questions about privacy, transparency, intellectual property, human oversight, and professional accountability. To address these concerns, we prepared the article “Code of Ethics for the Use of Artificial Intelligence in Marketing and Sales.”

This code is intended to provide practical principles to guide companies, educators, and professionals in the responsible use of AI. Technology can enhance our capabilities, but it should not replace our judgment, our accountability, or our commitment to consumers.

Another frequent question has been: How can I apply AI in the marketing and sales areas of my company?

To address this question, we developed an Artificial Intelligence Governance Plan for Marketing and Sales. The purpose of this article is to help organizations move from individual experimentation toward a more structured adoption process. Governance makes it possible to establish responsibilities, policies, review procedures, risk controls, and criteria for selecting the right tools.

We also analyzed the 10 Best AI-Augmented Marketing Tactics in 2026. The goal is not to present AI as a replacement for strategy or human creativity, but to show how it can improve activities that professionals already perform, including market research, segmentation, content creation, personalization, automation, data analysis, customer experience, and performance measurement.

To prepare this edition, we also conducted a particularly interesting exercise. We tested and compared three of the most advanced artificial intelligence models available in the United States through their paid versions: ChatGPT by OpenAI, Claude by Anthropic, and Gemini by Google.

Most of the content in this issue was developed using one of these three platforms as a foundation for research, analysis, idea organization, and initial drafting.

However, we did not simply present the response generated by a single tool. We compared the outputs of all three models, identified similarities and differences, verified the information, integrated the findings, and completed a final editorial review.

In other words, the content you are reading does not represent only “what an artificial intelligence model thinks.” It is the result of combining multiple tools, applying human judgment, and conducting a process of analysis, selection, verification, and editing at Mercadotecnia y Ventas.

Through this edition, we aim to answer many of the questions we have received since the creation of MercadotecniayVentas.com, a company dedicated to education, professional training, and the dissemination of practical knowledge for professionals, students, entrepreneurs, and organizations.

We would also like to remind our readers that MercadotecniayVentas.com is an educational platform where approximately 90 percent of our content is available free of charge.

We invite you to read this new edition, explore the articles, apply their recommendations, and share them with students, colleagues, work teams, and others who may benefit from this information.

Artificial intelligence is here to stay. But it will also continue to change.

Our responsibility as professionals is not to chase every new tool, but to learn how to identify which ones create value, use them responsibly, and integrate them strategically into our work.

Thank you for continuing to support us.

 Dr. Carlos Valdez

Editor-in-Chief

(carlos.valdez@mercadotecniayventas.com)