What is Marketing in 2025?

Hello! I’m Dr. Carlos Valdez, Founder and Director of Marketing & Sales. We’re back in 2025, and this is the February 1, 2025 video-audioblog—our first blog post of the year after a well-deserved family vacation.

So, let’s start from the beginning by defining what marketing means in 2025.

In this blog, we will cover:

1. The definition of marketing.

2. The key pillars of marketing.

3. The role of AI in marketing.

4. The challenge of demonstrating marketing's value.

5. Practical recommendations.

6. Actionable tasks.

7. Conclusions.

Introduction

In the business world, there is recurring confusion about what marketing really is and how it relates to sales. Even among professionals working in these areas, doubts often arise due to differences in how these functions are managed within companies.

That’s why it is essential to start with a clear and precise definition of marketing and its impact on organizations.

Definition of Marketing

The American Marketing Association (2017) defines marketing as:

“The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Marketing is not just about promoting products or services; it is a strategic process that connects businesses with their markets, creating value for both sides.

This value is not only reflected in sales but also in customer satisfaction, loyalty, and social contribution.

The Key Pillars of Marketing

The field of marketing is characterized by four key areas:

1. Consumer Behavior:

• Understanding how prospects and customers behave to develop strategies that address their needs.

2. Market Behavior:

• Analyzing market dynamics, such as growth, competition, and changes in consumer preferences.

3. Company-Market Interactions:

• Identifying how businesses interact with their markets to build strong, lasting relationships.

4. Marketing Contributions:

• Enhancing both business performance (revenue and positioning) and social well-being (positive community impact).

The Role of AI in Marketing

Artificial intelligence is profoundly transforming marketing, making it more efficient, personalized, and predictive.

Here are some examples of how AI can integrate with the key pillars of marketing:

1. Consumer Behavior:

✅ Use AI-powered predictive analytics tools like Google AI Analytics or Amplitude to anticipate customer behavior.
✅ Implement smart chatbots, such as ChatGPT or Drift, to enhance the customer experience in real-time.

2. Market Behavior:

✅ Utilize AI-based market analysis tools like SEMrush or Crimson Hexagon to identify emerging trends.

3. Company-Market Interactions:

✅ Apply AI to automate personalization in email campaigns, social media, and digital advertising with platforms like HubSpot AI or Adobe Sensei.

4. Marketing Contributions:

✅ Measure marketing impact with AI-driven dashboards that collect real-time data from multiple sources.

The Challenge of Demonstrating Marketing’s Value

Marketing always carries the responsibility of justifying its financial contribution to the company.

Before making a purchase, consumers go through a process that includes:

1. Brand Awareness: Knowing that the product or service exists.

2. Positive Brand Attitude: Developing trust and affinity.

3. Desire for the Brand: Feeling that it meets a need or solves a problem.

4. Purchase Decision: Choosing to buy it.

AI has revolutionized this area by enabling precise, real-time measurement of each step in this process.

For example, platforms like Meta Ads Manager and Google Ads use AI algorithms to optimize campaigns and predict conversions.

Practical Recommendations for Marketing & Sales Coordinators

1. Deeply understand your customers:

• Use AI-powered analytics tools like Google Analytics 4 or Hotjar to track customer behavior.

2. Monitor market trends:

• Conduct analysis using competitive intelligence tools like SimilarWeb or Gong.io to identify emerging opportunities.

3. Define key metrics:

• Set up automatic dashboards with tools like Tableau or Power BI to track indicators such as ROI and Customer Acquisition Cost (CAC).

4. Integrate technology into processes:

• Automate repetitive tasks, such as lead follow-ups, with Zapier or ActiveCampaign.

5. Align marketing and sales:

• Implement AI-powered CRM software like Salesforce Einstein to share relevant data between teams and improve coordination.

Actionable Tasks for You

1. Define an AI-based strategy:

• Identify at least one AI tool that you can implement in your marketing processes and describe how it will benefit your operations.

2. Analyze your customers:

• Use a data analytics platform to identify a key pattern or behavior in your current customers.

3. Measure the impact of your actions:

• Create a monthly automated report with key metrics using AI-driven dashboards for better decision-making.

Conclusion

Understanding what marketing is and how it can integrate with artificial intelligence tools is the first step to becoming a successful marketing and sales coordinator.

AI not only enhances efficiency but also transforms the way companies generate value in their customers' lives.

By adopting a comprehensive approach, leveraging advanced technological tools, and fostering collaboration with the sales team, you will be in a strong position to demonstrate the real impact of marketing on business growth and sustainability.

🎉 Thank You to the Marketing & Sales Community for Your Support of Our First Book: The Red Manual of the Marketing & Sales Coordinator.

📖 This blog is Chapter 1 of our book: The Red Manual of the Marketing & Sales Coordinator. If you want to dive deeper into these topics, we invite you to read it.

🌐 Get your copy here:
🔗 https://www.mercadotecniayventas.com/store

💡 Remember: in marketing and sales, we must always create value. See you next time! 🚀