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Using or Not Using AI in 2025?

Apr 19, 2025
 

Introduction

Hi there! I’m Dr. Carlos Valdez, founder and director of MercadotecniayVentas.com, an educational portal where over 90% of our content is freely available. Our mission is to educate, inspire, and empower students, professionals, and academics in the fields of marketing and sales through updated, ethical, and above all, practical content for professional life.

Each week, we share new content on our social media platforms — TikTok, Instagram, Facebook, LinkedIn, and YouTube — as well as in our podcasts on Spotify and Apple Podcasts. And of course, right here on our website.

The title of this week’s video-audio blog, dated April 19, is:
Using or Not Using Artificial Intelligence in 2025?
The answer is a resounding yes.
Below, we explain why, how you can use it, and where to begin. So let’s dive in.

  1. Why Artificial Intelligence is Essential in 2025

At this point in 2025, the question is no longer whether to use artificial intelligence (AI), but how and with what strategic approach it should be integrated into your business or venture. AI has evolved from an emerging technology into a vital tool for decision-making, data analysis, personalized experiences, and the automation of key processes in marketing and sales.

The real risk today is not using AI — it’s being left out of the conversation. Those not leveraging AI are at risk of losing relevance to competitors who have intelligently integrated it into their commercial and communication processes. AI doesn’t replace human talent, but it amplifies our reach and capability, enabling us to do more with less and continuously improve results.

  1. Most Common Uses of AI in Marketing and Sales

The use of AI in marketing and sales has both diversified and become more accessible. Today, even small businesses can access tools that were once exclusive to large corporations. In our 2025 Report: Artificial Intelligence in Marketing and Sales, we explain that the most common applications include:

  • Predictive segmentation: AI analyzes complex databases to identify patterns and behaviors that allow for more precise segmentation and anticipation of customer needs.
  • Dynamic personalization: Ecommerce and email marketing platforms adapt content in real-time based on user behavior, increasing conversion rates.
  • Campaign automation: Tools like chatbots, automated workflows, and smart CRMs enable the execution of marketing actions without constant manual input.
  • Content generation: Generative AI like ChatGPT or DALL·E can create text, images, video ideas, and more within seconds, accelerating creative processes without sacrificing quality.
  • Sentiment analysis: Through advanced algorithms, it’s possible to interpret emotions in comments and posts to adjust tone, messaging, and social media strategies.

These aren’t future use cases — they’re already happening in companies of all sizes and across all industries. Access has never been easier.

  1. What Happens If You Don’t Use It? Myths You Must Overcome

One of the main barriers many professionals and organizations still face is fear. Fear of the new, fear of technology, fear of not knowing where to start. And often, that fear is fueled by myths.

One of the most common myths is believing that using AI is expensive, complicated, or only for large companies. Nothing could be further from the truth. In the 2025 Report, we highlight dozens of platforms with free versions, user-friendly interfaces, and real-world applications for marketing and sales professionals.

Another frequent myth is the idea that AI will replace human jobs. The truth is, AI doesn’t replace people — it replaces repetitive tasks and creates space for human talent to focus on what truly creates value: strategy, creativity, and human connection.

Not using AI in 2025 is not a neutral decision — it’s falling behind.

  1. Where to Start? Practical Recommendations and Free Resources

If you’re not yet using AI, today is the best time to start. You don’t need to be a programmer or data expert to integrate it into your daily work. At MercadotecniayVentas.com, we’ve created a free guide — the 2025 Report: Artificial Intelligence in Marketing and Sales — where we explain step-by-step how to get started.

This resource includes:

  • A list of recommended tools (free or low-cost)
  • Real-world implementation cases
  • Practical exercises
  • Ethical guidelines

๐Ÿ”— You can download it for free here: https://www.mercadotecniayventas.com/store

Our suggestion is simple: start by identifying a time-consuming task — answering emails, creating content, segmenting audiences, generating reports — then find an AI tool that can help you do that task better and faster. Try it, measure the results, and if it works, integrate it into your workflow.

Conclusion

Artificial intelligence is not a futuristic option. It’s a present-day necessity. And it’s not reserved for tech giants — it’s available to you, your team, and anyone with the will to learn.

Using AI today is part of responsible marketing. It means improving the customer experience, offering better products and services, and making smarter decisions. It’s not about replacing humans, but about amplifying human impact.

At MercadotecniayVentas.com, we’ll continue by your side, offering practical, accessible, and free content so you can apply AI with ethics, strategy, and purpose. Because at the end of the day, in marketing and sales, it’s always about creating value.

Reference

Valdez, C. (2025). 2025 Report: Artificial Intelligence in Marketing and Sales. MercadotecniayVentas.com. https://www.mercadotecniayventas.com/store

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