March 2026: Marketing and Sales The Magazine

Hi, the March issue of Marketing and Sales The Magazine is now available.

This issue has a very clear thread running through it: the why. Why you chose this discipline, why you stayed, and why what you do matters.

We open with the cover article. A direct question for anyone who works in marketing and sales: did you arrive because you chose it, or did you simply end up here? It is an invitation to reflect on what you do every day.

For students, there is an article designed to help you think it through: how do you know that marketing and sales is for you?

For professors, this issue names a tension that few dare to acknowledge: knowing marketing and knowing how to teach it are two different skills. The article explores that difference.

For practitioners, the question is more personal. Why do you do this? The article invites you to revisit that question.

For marketing executives, there is an article built on top-tier evidence. The central question: what kind of chief marketing officer do you want to be? And more importantly, is your role designed so that you actually can be?

For academic researchers, this issue opens a conversation that is uncomfortable but necessary. For whom do you do research? For academia, for industry, or for the market? And how artificial intelligence is transforming the research process today.

And we close with a fascinating case. Joon Silverstein, the CMO of Coach, studied anthropology before marketing. And that changed everything. With sales growing 25% in a single quarter, her story holds concrete lessons for any executive who wants to truly understand their consumer.

Seven articles. Available now in Spanish and English.

We invite you to read the full issue at mercadotecniayventas.com

And remember, in marketing and sales we always have to generate value.