How to Build Your Branding Brief with Artificial Intelligence

By Carlos Valdez – MercadotecniayVentas.com
📅 Videoblog – June 28, 2025

“Does your brand sound different in every post? Then you don’t have a Branding Brief.”

Hello! I’m Dr. Carlos Valdez, founder and director of MercadotecniayVentas.com.
Today is June 28, 2025, and we’re wrapping up our anniversary month.

🔍 What is a Branding Brief and why is it so important?

A branding brief is a strategic document that defines who you are as a brand, who your target audience is, and how you should communicate.
It acts as a compass that aligns your team, collaborators, and AI tools to ensure consistent messaging across every piece of content, campaign, or presentation.

In short, it’s the operating DNA of your communication. Without clarity here, your campaigns risk becoming inconsistent or disconnected from your brand identity.

🧠 What elements should your Branding Brief include?

Here’s the structure we teach:

1. Brand Context
   Who are you? What’s your vision? What challenges are you facing today?
2. Target Audience
   Who are you speaking to? What motivates or concerns them?
3. Value Proposition
   What do you offer, and why does it matter?
4. SMART Communication Objectives
   What do you want to achieve—awareness, traffic, leads, conversion, engagement?
5. Core Message
   What key idea should stay in your audience’s mind?
6. Tone and Brand Style
   How do you sound? What kind of language should be used or avoided?
7. Preferred Channels
   Where will your campaign appear? (e.g., Instagram, YouTube, LinkedIn)
8. Constraints and Brand Guidelines
   Visual guides, colors, logos, restricted terms, etc.
9. Success Metrics (KPIs)
   How will you measure success? What metrics will you track?

This format can be adapted to any industry or company size. The key is to keep it clear, actionable, and shared with everyone involved.

🤖 How to use AI to create your Branding Brief

AI not only speeds up the process, but also helps tailor your branding brief to different audiences, channels, and goals.

You can use prompts like:

“Act as a branding consultant. Based on this information [insert your mission, vision, value proposition, and audience], generate a full Branding Brief with a core message, tone of voice, channels, SMART objectives, and KPIs for the Spanish-speaking market.”

Then refine with:

“Now add two SMART objectives focused on awareness and one focused on conversion.”

With this, you’ll get a strong draft that you can review and improve using your own professional judgment.

✨ Why a Branding Brief actually helps you sell

A good branding brief isn’t just a creative exercise.
It’s a business tool.

When you clearly define your core message, tone, and audience, your campaigns become more relevant, your content more persuasive, and your sales efforts more consistent.

For example:
• A clear and consistent tone builds trust—which is essential for conversion.
• A repeated and audience-aligned message increases brand recall.
• A well-communicated value proposition accelerates decision-making.

Brands that use strategic briefs run more effective campaigns and build a stronger identity over time.

🧪 Case Study: Mercadotecnia y Ventas

During our anniversary month, we used our own Branding Brief to launch an AI-powered campaign. We asked ChatGPT:

“Act as a digital marketing consultant. Based on this positioning statement and the launch of a free course, write a SMART objective to capture at least 50 user registrations during the anniversary campaign.”

Here’s the result:

🎯 SMART Objective:
“Capture at least 50 new user registrations for the free course ‘Marketing Communication with AI’ at MercadotecniayVentas.com, from June 7 to July 5, 2025, through a short-form video campaign on YouTube, Facebook, Instagram, TikTok, and LinkedIn.”

This objective is Specific, Measurable, Achievable, Relevant, and Time-bound.
And it helped us align our actions, measure results, and make smarter decisions every day.

🙌 Thanks for celebrating this year with us

Thank you for being part of this community. Every time you read, comment, or share our content, you help us keep creating meaningful value for students, educators, and professionals like you.

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💡 And remember: in marketing and sales, we must always generate value.

📚 Cited References

• Module 3 – AIMC Course: Marketing Communication with Artificial Intelligence, MercadotecniayVentas.com