7 Strategies to Find a Job in Marketing and Sales in 2025

Are you about to graduate or have you just graduated in marketing and sales and still can’t find a job?
Then this post is for you.

Hello! I’m Dr. Carlos Valdez, founder and director of MercadotecniayVentas.com, an educational portal where 90% of our content is freely accessible. Our mission is to educate and inspire students, academia, and professionals in the areas of marketing and sales through innovative and practical content, to develop essential skills for creating value.

This is our video-audio blog for August 2nd titled:
7 Strategies to Find a Job in Marketing and Sales in 2025.

Let’s get started.

I’m going to share 7 strategies that will increase your chances of landing that job, professional practice, or internship you’re looking for in 2025. It’s not a magic formula. The formula is simple to say but hard to execute, because some will hear the recommendations and not apply them—it sounds like a lot of work, and indeed, it is a lot of work. But nothing worthwhile in life is achieved easily; it takes work, discipline, and a lot of heart.

First strategy: A genuine love for the marketing and sales discipline. This means you are truly passionate about marketing and sales, and this is how you want to contribute to society for a better world. You’re not undecided about another field, and you can’t wait for the opportunity to show everything you can contribute. That passion communicates itself automatically and transparently, and recruiters can detect it easily. Those of us who belong to the “clan” recognize other members because it’s evident that marketing and sales is what they want to dedicate themselves to.

Second strategy: Mastery of the key elements of the discipline. We are always learning in marketing and sales, but recruiters want to bring someone in who can contribute from day one with knowledge and mastery of the field. It’s not just about liking it; you have to demonstrate you know how to apply that knowledge to benefit the company’s mission and generate value for its customers. Mastery of the 4 Ps, market research, segmentation, targeting and positioning, branding, digital marketing, marketing communications, tools like Google Ads, CRMs, and above all, the use of AI in all the above areas.

Third strategy: Building your personal brand. You must clearly know your strengths and areas for improvement, and you must develop your professional positioning strategy—how you want recruiters to perceive you. This starts with professionalism in how you communicate by voice, text, email, and in person. Your executive presence, your professional appearance, your resume, your introduction or elevator pitch, and your LinkedIn profile, which has become the new resume. On our site, we have mini-courses on personal branding and LinkedIn strategies you can check out. You must invest a lot of time in LinkedIn—it should be your favorite network, where you interact daily if you want to land your ideal marketing and sales job.

Fourth strategy: Networking both in person and online. Your LinkedIn profile is your best strategy for online networking. Follow companies you’re interested in, connect with friends or acquaintances you have in those companies. If you don’t have any, check if someone in your connections knows someone inside and can introduce you via LinkedIn. Attend events in person or online and connect with presenters and attendees. Professional or student chapters of the American Marketing Association (AMA) are a great starting point. At your university’s career fairs, connect with recruiters and follow up. In-person networking is also very important, so promote yourself. If there’s any profession that should not feel shy about promoting themselves, it’s us marketers and salespeople. How are we going to help a company sell more if we can’t even sell ourselves?

Fifth strategy: Define the platforms where you will search daily, with patience and time, for the job or professional practice you’re after. LinkedIn is my top recommendation. If you’re well-connected and posting, recruiters will see you have passion and knowledge for the field, making you stand out as a candidate. But there are many platforms depending on your country. In the U.S., I recommend LinkedIn to my students, then the business school’s database, and Handshake, which is widely used by universities across the U.S. But I repeat: this search must be daily. Even if you see few new positions, by checking daily and reviewing the same postings, you’ll familiarize yourself with what they’re looking for and the keywords to improve your resume and LinkedIn profile.

Sixth strategy: I know you’re looking for a full-time job, but before that, internships can be the key to opening that door. So the sixth strategy is internships. Many internships in the U.S. are unpaid—some are paid, but most aren’t. Depending on your country, I recommend that if the company you’re interested in offers one, even unpaid, take it. I assure you that even if you don’t stay on as an employee, you won’t leave empty-handed: you’ll have gained knowledge and experience, and you’ll have a stronger and more complete resume, which recruiters like. And who knows? They might hire you afterward—better yet!

Seventh and final strategy: Be persistent. This is not stubbornness—it’s persistence: showing the recruiter you want the job. If you met them in person at a presentation or job fair, immediately connect with them on LinkedIn that same day and thank them for the opportunity to learn more about their company. If some time passes and you hear nothing, reach out and ask if you can expect an interview. If you weren’t chosen for the interview or didn’t get the job after interviewing, don’t close that door—leave it open. Always thank them professionally and let them know you’re still interested in future opportunities. They might give you feedback on areas you need to improve. Maybe it was just a software skill you didn’t have but can learn for the next time. But the idea is to be persistent.

In conclusion, as I mentioned earlier, nothing worthwhile in life is achieved easily: it will take time, dedication, effort, but above all, conviction that this is what you want to do for the rest of your life—and you will achieve it. By applying all these strategies, you will set yourself apart from the rest, since many will read them but not apply them, or they’ll say “I tried, and it didn’t work,” but in reality, they only did one or two. If you do them all in a disciplined, strategic, and consistent way, results will come. Very few people are willing to go the extra mile, and those are the ones who will land their ideal job.

Remember: the job won’t find you—you have to find the job you want in marketing and sales. If, by applying these strategies, you land your ideal job, please share it with me: write to my email [email protected]. I’ll be very happy to hear about your achievement.

I’ll sign off by sharing my Red Manual for Marketing and Sales Coordinators 2025. Once you’re in your company, I recommend it—it will be very helpful in your first year. It’s a manual, not a book: it’s for reviewing concepts you saw in class and may have forgotten, and how they connect with AI today. It’s valued at $10. Here’s the link to our landing page.

I’ll also remind you that we publish weekly content on our site Mercadotecnia y Ventas, as well as on YouTube, Apple Podcasts, Spotify, LinkedIn, Facebook, Instagram, and TikTok. Wherever you saw this content, if you liked it, please give it a “like”—it helps us a lot. Also, subscribe to any of our platforms so that the marketing and sales community keeps growing. Check out that 90% of our content is free on our site.

Finally, remember that in marketing and sales, we must always generate value. Thank you for your attention, and see you next time.