In a world where technology, data, and changes in consumer behavior are rapidly transforming the market, this manual is the ultimate guide for marketing and sales coordinators aiming to excel in small and medium-sized enterprises (SMEs) in 2025.

Part One: Foundations and Context

1. What is Marketing?
2. What Are Sales?
3. The Role of the Marketing and Sales Coordinator
4. Market Changes
5. Mission of the Company

Part Two: Research and Analysis
6. Market Research
7. Competitive Analysis
8. Target Market, Prospects, Conversions, Clients, and Loyal Customers

Part Three: Marketing and Sales Strategies
9. Growth Strategies
10. The Four P’s of Marketing in the Era of Innovation
11. Product or Service, Creating Value, and Differentiation in Consumers' Lives
12. Pricing Strategy
13. Place or Distribution Strategy (Direct and Indirect Channels)
14. Segmentation, Targeting, and Positioning Strategy
15. Brand Development

Part Four: Implementation and Tactics
16. The Consumer Journey and Customer Buying Experience
17. Marketing Communication Strategies
18. Digital Marketing Strategies

Part Five: Measurement and Evaluation
19. Retention, Loyalty, and KPI Management Strategies in Marketing and Sales
20. The Mathematics of Marketing
21. Marketing Plan

With a holistic approach, this book combines clear explanations, actionable steps, practical recommendations, and the integration of artificial intelligence (AI) to optimize strategies. Every chapter is designed to help you make informed decisions, connect with your customers, and, most importantly, generate value through your product or service in the lives of consumers.

It's available for just $9.99 USD